True Crime Campaign
art direction, copywriting
Brand Campaign
This brand campaign for Gannett’s local properties used our investigative reporting as a hook to tap into an already hyper-engaged True Crime audience. For people who love this kind of content, our brands provide deep reporting long before it hits their favorite streaming platform.
SOCIAL CONTENT CAMPAIGN
Alongside the brand campaign, we ran a content marketing campaign to drive readers to selected stories.
Interactive Story series
We took advantage of Instagram's native interactive features to engage our audience and drive them to our investigative reporting.
